In 2013 Rizen was hired to rebrand the Women’s Fitness Celebration to something completely new; a year-round platform promoting healthy, active living. Now in its fourth year, St. Luke's FitOne is a successful program that builds healthier communities.

What We Did

  • Branding
  • Identity
  • Web Design & Development

Starting with the brand and mantra “Move For Fun, Get Fit For Life”, Rizen has had the opportunity to work on nearly every piece of marketing imaginable.

St. Luke's FitOne Website

When updating the FitOne website, user experience was number one in our minds. We interviewed a series of potential and long term FitOne race runners to better understand their wants and needs when it comes to signing up, participating, and post race activities. We aligned these user needs with our clients goals to create a site that's user friendly and full of impact.



growth in paid participation year-over-year.